Qsas Launches “AlSirah”: Storytelling Experiences Highlighting the Life of Prophet Muhammad (PBUH)

Riyadh, Saudi Arabia – Qsas, a PIF company specializing in experience design, is proud to announce the launch of its first sub-brand, “AlSirah,” which is dedicated to presenting storytelling experiences that explore the life, journey, and teachings of Prophet Muhammad (Peace Be Upon Him).

“AlSirah” aligns with Qsas’ mission of weaving cultural and historical narratives with creative storytelling methods. By presenting the Prophet’s (PBUH) biography through innovative and interactive storytelling experiences, AlSirah aims to inspire audiences and provide them with opportunities to engage with the Prophet’s legacy in creatively immersive, multi-sensory venues.

The Acting Chief Executive Officer, Mr. Mohammed AlWassabi, stated: “‘AlSirah’ brand comes to present the timeless biography of Prophet Muhammad (PBUH) through interactive experiences with inspiring storytelling, enriching the cultural scene in the Kingdom as well as the pilgrim visitor experience. We consider the launch of ‘AlSirah’ a pivotal milestone in Qsas’ journey, which began with the goal of presenting authentic, immersive experiences inspired by culture, heritage, and Islamic history.”

“AlSirah” is set to open multiple venues, starting in Madinah, Saudi Arabia, which was ranked as the country’s top destination in Euromonitor International’s 2024 Index of the World’s Top 100 City Destinations, due to its rich spiritual significance, historical landmarks, and its role as a hub for millions of pilgrims annually.

Through its “AlSirah” brand, Qsas aims to enrich the cultural landscape of Madinah and uplift the visitor experience by providing visitors the chance to explore pivotal events and milestones from the life of the Prophet (PBUH) in ways that showcase noble Islamic values, while enriching knowledge and cultivating meaningful admiration of the Prophet’s journey. These destinations will serve residents and visitors from within the Kingdom and around the world.
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About Qsas
Qsas, a PIF company specializing in experience design, crafts immersive experiences inspired by culture, history, and heritage by combining authentic storytelling with immersive creative technologies. “AlSirah” is the company’s first sub-brand and represents Qsas’ commitment to offering authentic experiences rooted in stories of historical significance.

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